New iPhone to Face Fierce Competition from HTC Incredible
by Zachary
Chin
June 12th, 2010
Apple
has announced its release of the iPhone 4 to be June 24th, less than
two weeks from today. The official announcement finally gained legitimacy when
Steve Jobs claimed that the iPhone 4 would have the biggest differences from
the rest of its kind, suggesting that the improvements made will be well worth
the wait.
Customers
eagerly await new technology such as the front-facing camera, streaming video
on both Wifi and 3G networks, and a brand new physical design. The installment
will likely be the last product that AT&T has exclusivity with as a
network, for the deal the two corporations made has nearly run its course. Other
networks, such as Verizon Wireless, are expected to vie for a place onboard the
seeming unstoppable Apple bandwagon.
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| The iPhone 4 will be available in both white and black skins and will have a new, thinner design. |
Yet,
with the economy in its fragile state and consumers looking to save dollars in
as many ways as possible, can we expect the same craze for new iPhones this summer
when they will be as expensive as ever and the HTC Droid series as possible
competitors?
Verizon
stores have been clearing the shelves of the HTC Droid Incredible and Droid X,
and iPhone’s success has not yet hindered that of the HTC series. Though brand
is an important aspect and Apple has laid claim to that advantage, the cost of
the HTC smart phones is dramatically less and may hinder iPhone 4 sales when
its release occurs.
Boasting well-acclaimed features
and price, the HTC smart phones may not have the brand-war won, but they
certainly provide a popular alternative for consumers not looking to spend
money on the iPhone or switch their plan from Verizon to AT&T.
Despite any kind of price
speculation, the explosion of word-of-mouth excitement and the lighting of
blogs about the new Apple product is often what drive consumer to the
white-walled stores. In a recent poll conducted by zcchronicle.com in
Manchester, 7 out of 10 consumers claimed that they not only are they
comfortable paying more for a phone if it is an Apple product, but intend to
buy the iPhone 4 when it is released.
In less than two weeks when the
iPhone 4 is released, Apple hopes that the value of HTC phones will not hinder
their revenue and strike and unprecedented event where enormous amount of
consumers avoid flocking to the shelves of Apple stores across the nation.
